GA4 configuration Tag vs “Google Tag”- Google Tag Manager

GTM-Google Tag

GA4 configuration Tag vs “Google Tag”- Google Tag Manager

Google Announced regarding Google Analytics GA4 configuration Tag ( GTM), Now, it will be replaced with “Google Tag”. As per Google’s announcement, the changes will start into effect in early September.   The following changes will be there:Google tag will use Tag ID instead of Measurement ID.Send a page view event when this configuration loads will be […] Read More

Importance of Server Side Tracking

Importance of Server Side Tracking

Server-side tracking is a method of collecting and tracking data that relies on a server rather than a client’s browser. It involves self-installation and management, but the fundamental principle remains the same as with client-side tagging, with an additional step involved. In server-side tracking, a cloud tagging server receives event data from your website and […] Read More

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