Why should we setup Google Ads conversion tracking instead of importing  GA conversion events and what are the differences? 

Why should we setup Google Ads conversion tracking instead of importing  GA conversion events and what are the differences? 

For the same conversion event data is different between Google ads and Google Analytics for the following reasons: Different Attribution System: Google Ads uses the last Google Ads click, but Analytics uses the last click across all channels. Different Attribution Date: Google Ads and Analytics use different dates of conversion events. Google Ads reports conversions […] Read More

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