Google cookies consent v2
What is Consent Mode v2? Google Consent Mode version 2 was unveiled in November of 2023. From March 2024 onwards, Google will gradually require the adoption of Consent Mode version 2 to enable audience personalization in its services for European users.
What does Google Consent Mode v2 do?
Consent Mode adjusts Google services according to user consent in accordance with the European Union User Consent Policy (EUUCP). It introduces additional parameters compared to its predecessor “v1,” enhancing conversion and analytics modeling for users who have not given consent
What is a Consent Management Platform (CMP)?
A Consent Management Platform (CMP) is a tool that websites or applications utilize to handle user consent for elements such as cookies and trackers, ensuring legal compliance. 
