What is Consent Mode v2? Google Consent Mode version 2 was unveiled in November of 2023. From March 2024 onwards, Google will gradually require the adoption of Consent Mode version 2 to enable audience personalization in its services for European users. What does Google Consent Mode v2 do? Consent Mode adjusts Google services according to […] Read More
Why should we setup Google Ads conversion tracking instead of importing GA conversion events and what are the differences?
For the same conversion event data is different between Google ads and Google Analytics for the following reasons: Different Attribution System: Google Ads uses the last Google Ads click, but Analytics uses the last click across all channels. Different Attribution Date: Google Ads and Analytics use different dates of conversion events. Google Ads reports conversions […] Read More
GA4 configuration Tag vs “Google Tag”- Google Tag Manager
Google Announced regarding Google Analytics GA4 configuration Tag ( GTM), Now, it will be replaced with “Google Tag”. As per Google’s announcement, the changes will start into effect in early September. The following changes will be there:Google tag will use Tag ID instead of Measurement ID.Send a page view event when this configuration loads will be […] Read More
To unlock the powerful bidding capacity and improve the accuracy of the conversion measurement, the implementation of enhanced conversion tracking is very important. In addition to your existing tracking setup, it requires sending hashed first-party conversion data to Google and it is secured since only hashing data (SHA 256) is being sent. When someone makes […] Read More
The Need for GA4 Migration “Stay ahead in the digital world. Upgrade to GA4 for advanced insights, cross-platform tracking, and data-driven success. Elevate your business with the latest in analytics.” Key Benefits of GA4 Enhanced User-Centric Analytics: At GA4, we track each user’s journey on all devices and platforms. This helps your business understand customer’s better, […] Read More
Server-side tracking is a method of collecting and tracking data that relies on a server rather than a client’s browser. It involves self-installation and management, but the fundamental principle remains the same as with client-side tagging, with an additional step involved. In server-side tracking, a cloud tagging server receives event data from your website and […] Read More
Hi, I’m Nazmul Hossain and I’m here to help you to have a complete Web Analytics setup for your business.
